Lifestyle Creators on YouTube in United States: 75

This is the pool of Lifestyle creators on YouTube serving the United States market — 75 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.

How this slice differs from the index as a whole

• Median following is 72,900, 18.3× the index-wide median of 3,981 — expect higher rate cards.
• A and B grades are 16% of this slice versus 37% overall — expect to screen through more names to find usable ones.
• 60% have recent content captured for judgement versus 45% overall — better-evidenced than average.

How this segment differs from the baselines

Authenticity is above the platform-wide average for this industry (50 vs 0) — so vetting cost in this segment is relatively lower.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• MONEY TALKS WIRELESS (@MONEYTALKSWIRELESS) — iPhone/iPad water damage and screen repair

• Blacktail Studio (@BlacktailStudio) — Tool reviews and buying advice (Festool etc.)

• Mrs. Bench (@MrsBench) — fidget trading

• Bryan Johnson (@BryanJohnson) — longevity protocols and anti-aging

• Essential Craftsman (@essentialcraftsman) — tool hacks and workarounds

• John Malecki (@John_Malecki) — DEWALT tool reviews and partnerships

• CrossFit Games (@CrossFitGamesTV) — CrossFit Games events and announcements

• You Betcha (@ohhyoubetcha) — Midwest dad stereotypes and family humor

• @nourishmovelove — Short 10-20 minute home strength workouts

• Midlife Stockman (@MidlifeStockman) — abandoned house cleanups

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Sub-niches