Lifestyle Creators in Vietnam: 74 Indexed

If you are running Lifestyle creator campaigns for Vietnam, the first question is always which platform the people are on. Koinon Link indexes 74 Lifestyle creators attributed to Vietnam. The platform split below is often not what teams expect.

Platform split

How this slice differs from the index as a whole

• 95% have recent content captured for judgement versus 41% overall — better-evidenced than average.
• TikTok alone accounts for 97% here, against 40% index-wide — a skew specific to this slice, so budgeting from index-wide platform habits will misallocate.
• Median following is 20,172, 3.1× the index-wide median of 6,482 — expect higher rate cards.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• Hà Hiền Khô (@tiktok.hahien) — 4RAU barbershop openings and expansions

• Chuppy (@ngn.chibi8) — Vinpearl Safari Phú Quốc promotions

• Khanh Gần M7🛍️ (@dkhanhrv) — Áo khoác and jackets

• Sơn Công Lê (@sonconglee) — 美食试吃与推荐

• HanGy Nè (@hangy.ne) — Brand partnerships and product reviews (Unilever

• Hồng Mười Dầu Gội REVIEW (@hongmuoi789) — Hair care shampoos and conditioners

• Huyền Codeage (@huyencodeage) — Codeage NMN liposomal authenticity and sales

• Shipper trầmtính (@letrinh_meo87) — Grab司机日常

• Tấn Tài funny (@tantai.funny) — 电动工具实测体验

• Dũng RV (@hi.imdung) — affiliate 产品测评

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Sub-niches

How country attribution works

Most platforms do not expose a country field for creators. Attribution here comes from verifiable public signals: the region stated on the channel or profile, region markers in post metadata, and language and locale cues in the profile. Creators we cannot attribute are left unattributed rather than forced into a country — so the true count for Vietnam is higher than shown; this page only counts what can be established.