E-commerce / DTC Creators on TikTok in Vietnam: 201
Updated 2026-09-20
This is the pool of E-commerce / DTC creators on TikTok serving the Vietnam market — 201 of them. This is the most specific cut, and the closest to a real campaign decision: you rarely need "gaming creators", you need a particular kind of creator on a particular platform for a particular market.
| Metric | Value |
|---|---|
| Creators indexed | 201 |
| Grade A (contact these first) | 7 (3%) |
| Grade B | 28 (14%) |
| Average authenticity score | 53 / 100 |
| With public contact details | 11 (5%) |
| With recent content captured | 77 (38%) |
| Median follower count | 31,344 |
| Suspected bought-follower accounts quarantined | 33 (excluded above) |
How this slice differs from the index as a whole
- Median following is 31,344, 7.5× the index-wide median of 4,155 — expect higher rate cards.
- A and B grades are 17% of this slice versus 37% overall — expect to screen through more names to find usable ones.
- 38% have recent content captured for judgement versus 46% overall — confidence here is lower than average, so pair it with manual review.
How this segment differs from the baselines
| Metric | This segment | Vietnam · E-commerce / DTC | TikTok · E-commerce / DTC |
|---|---|---|---|
| Creators | 201 | 257 | 4,811 |
| Grade A share | 3% | 4% | 2% |
| Avg authenticity | 53 | 52 | 50 |
| Contactable | 5% | 6% | 6% |
Authenticity is above the platform-wide average for this industry (53 vs 50) — so vetting cost in this segment is relatively lower.
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Creators in this slice
- Vinh Lion Cua Cà Mau (@vinhlion96) — Mukbang on Cà Mau crabs
- Tun Phạm Official (@tunpham97) — MEGA LIVE 7-8/8
- Thế Bằng (@thebang23) — Unilever collaboration and personal care products
- Bé Mâyy☁️ (@bemayy2112) — Skincare and beauty product promotions (Brigie, Grace&Glow,
- Vinh Gấu 🐻🐾 (@vinhgau94) — Skincare routines and IceLerskin product reviews
- Doãn Chí Kiên (@kinn1993) — Speaker/headphone promotions
- Lương Toàn Thắng (@luongtoanthang712) — Megalive e-commerce sessions
- YaMe.vn Online Store (@yame.vn) — Back to school sales and combos
- Lê Duy Hiệp (@leduyhiep.official) — Full-service TikTok Shop management
- Mộc Mực Mẹo (@ytb.mocmucmeo) — Power tool and blade promotions
Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| DTC / own-store brands | 49 | 24% |
| Dropshipping | 26 | 13% |
| Marketplace sellers | 14 | 7% |
| E-commerce ads & growth | 14 | 7% |
| Sourcing & logistics | 11 | 5% |
| Cross-border | 10 | 5% |
Cite this page
Koinon Link (2026). E-commerce / DTC Creators on TikTok in Vietnam: 201. Data as of 2026-09-20. https://koinonlink.com/hub/vn-tiktok-ecommerce-creatorsStatistics are licensed CC BY 4.0: attribute “Koinon Link” with a link to this page. Figures recompute daily — include the data date when citing. Machine-readable version: /hub/vn-tiktok-ecommerce-creators.json
This data is built for AI
No key, no account — one command to retrieve it. Creators can claim and correct their own page.
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