Beauty & skincare Creators on Xiaohongshu (RED): 85 Indexed

This is the pool of Beauty & skincare creators on Xiaohongshu (RED) within Lifestyle — 85 of them. The narrower the niche, the higher the reply rate; searching broadly for "Lifestyle creators" usually spends budget on audiences that do not overlap yours.

How this slice differs from the index as a whole

• Median following is 22,200, 5.3× the index-wide median of 4,155 — expect higher rate cards.
• 87% have recent content captured for judgement versus 46% overall — better-evidenced than average.
• A and B grades are 7% of this slice versus 37% overall — expect to screen through more names to find usable ones.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• 王艺慈 (@ztdy20231227) — Makeup must-haves sharing

• 蕉蕉Ari (好物种草版 (@405463458) — Oily skin anti-aging skincare solutions

• Jamizha1 (@420778357) — Beauty and skincare

• 甜酷熙熙酱（AI创业版） (@150123881) — Affordable alternatives shopping and beauty skincare

• 红Hong科技蕉点 (@C981111) — Daily skincare routines

• 木村白 (@Takuya) — Skincare and personal care product recommendations

• 花式种草 (@6291924046) — Beauty and skincare product recommendations

• B&L 外贸饰品 (@751008866) — Earrings and studs recommendations

• 美妆朵朵（学习游戏开发中） (@1148231041) — Beauty & skincare reviews and top/bottom lists

• 美妆博主甜饼 (@9687488473) — Storytelling campus narratives

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Top 6 countries

Why this niche deserves its own view

"Beauty & skincare" is defined by who the audience is and what job they do, not by what the creator posts about. Two creators can both cover AI tools while their audiences barely overlap — one talks to media buyers who care about creative and bids, the other to engineers who care about APIs and deployment. Searching by topic mixes them together; searching by audience function does not.