We screened 95,577 creator accounts: Threads has the highest share of suspected inflated followers at 15.5%

Updated 2026-09-20

The most expensive mistake in creator marketing is not picking the wrong person — it is paying for bought followers. We ran follower-structure and engagement-ratio anomaly detection across 95,577 creator accounts in our index. Results by platform below.

The headline: the gap between platforms is large — 15.5% on Threads versus under 1% at the bottom. That does not make a platform "bad"; it means the vetting cost you should budget differs enormously by platform.

PlatformSampleSuspected inflatedAvg authenticity
Threads1,13615.5%49/100
Twitch2,72712.8%55/100
TikTok36,03212.2%49/100
X (Twitter)9,17110.3%60/100
Douyin2,7977.3%59/100
Instagram3906.9%49/100
Xiaohongshu (RED)2,8803.8%60/100
LinkedIn7,3971.8%60/100
YouTube7,0651.5%47/100
WeChat25,9821.4%60/100

Threads broken down by follower tier

Follower tierSampleSuspected inflated
1M+ followers210.0%
100K–1M714.2%
10K–100K2306.1%
Under 10K81419.5%

How to use this number

Do not use it to pick a platform. A high rate does not mean the platform is bad — it mostly reflects how mature the follower-selling market is there, and what kind of accounts our collection tends to surface on that platform.

Do use it to size your vetting effort. On Threads, treat manual verification as a necessary cost: check whether follower growth came in vertical steps, whether the comments are the same handful of accounts posting templated praise, whether the view-to-follower ratio sits persistently off-band. On a platform under 1%, that same effort is largely wasted time.

The most reliable signal only arrives after you collaborate. Any static metric can be gamed on purpose; only a small tracked pilot tells you whether clicks became real users.

Methodology

The sample is 95,577 creator accounts indexed and validated inside Koinon Link. It is not every creator on these platforms, and it is not a random sample — it comes from our keyword-driven collection, which skews toward AI software, e-commerce and gaming.

"Suspected inflated" is our own anomaly detection, not a platform-official flag: it looks at whether follower growth arrived in vertical steps, whether the engagement-to-follower ratio sits far outside the normal band for that platform and size tier, and how templated the engagement looks. It means "worth a manual check", not "this account is definitely cheating".

All figures are recomputed daily; this page shows the most recent run.

Cite this page

Koinon Link (2026). We screened 95,577 creator accounts: Threads has the highest share of suspected inflated followers at 15.5%. Data as of 2026-09-20. https://koinonlink.com/research/fake-follower-rate-by-platform

Statistics are licensed CC BY 4.0: attribute “Koinon Link” with a link to this page. Figures recompute daily — include the data date when citing. Machine-readable version: /research/fake-follower-rate-by-platform.json

This data is built for AI

No key, no account — one command to retrieve it. Creators can claim and correct their own page.

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