Home & living Creators in Brazil: 20 Indexed

This page slices by audience function, not content topic: 20 creators in Brazil whose audience is Home & living.

Why function matters: two creators can both post Lifestyle content while one reaches Home & living and the other reaches casual viewers. Conversion differs enormously — and that difference is invisible in follower count, views, or even topic.

How this slice differs from the index as a whole

• Median following is 64,642, 10.2× the index-wide median of 6,320 — expect higher rate cards.
• TikTok alone accounts for 100% here, against 40% index-wide — a skew specific to this slice, so budgeting from index-wide platform habits will misallocate.
• 85% have recent content captured for judgement versus 42% overall — better-evidenced than average.

Platform split

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• @cairo_ia — DIY container and underground homes

• Art Aço Studio (@art.aco_studio) — solda e truques de soldagem

• Rudy Visuals (@rudyvisuals) — Upcycling pallets

• Bosch Herramientas (@boschherramientaslatam) — Herramientas Bosch para trabajo pesado

• @assaiatacadistaoficial — Assaí促销和Economizasso优惠

• Machines&Constructions 🏗 (@maquinasconstrucoes) — Heavy excavators and loaders

• Bosch Ferramentas (@boschferramentas) — Ferramentas Bosch para trabalho pesado

• Fran Promoções (@francielipfl) — promotional household textiles

• Shop das Ferramentas (@shopferramentas) — ferramentas manuais

• Simão Aquino (@simao_aquino) — visitas à família no sítio

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

How the function is determined

Not from what the creator calls themselves, but from reading their content: we pull up to 100 recent posts and derive who the content speaks to and what job those people do. When content is too sparse or scattered we mark it undetermined rather than inventing a tidy answer.

That is also why this page shows far fewer creators than "Lifestyle creators in Brazil" overall — only creators whose content we have analysed appear here.