Home & living Creators in China: 210 Indexed

This page slices by audience function, not content topic: 210 creators in China whose audience is Home & living.

Why function matters: two creators can both post Lifestyle content while one reaches Home & living and the other reaches casual viewers. Conversion differs enormously — and that difference is invisible in follower count, views, or even topic.

How this slice differs from the index as a whole

• Median following is 43,400, 6.7× the index-wide median of 6,482 — expect higher rate cards.
• Xiaohongshu (RED) alone accounts for 60% here, against 4% index-wide — a skew specific to this slice, so budgeting from index-wide platform habits will misallocate.
• 71% have recent content captured for judgement versus 41% overall — better-evidenced than average.

Platform split

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• 一哥 （船长） (@YG2180.) — 长江客渡船日常运营与挑战

• 阜阳豆豆20号韩国9点护肤溯源 (@51634908466) — 农村家庭生活记录

• 莫言爱分享 (@73390693182) — 血压计等家用健康监测

• 小运爱分享 (@783286464429227) — 家居好物推荐

• 阿東测评（我不是老蒯） (@adongjianji888) — 产品开箱与真实测评

• 哈希的数码小站 (@1613690152946595) — 影石Luna Ultra相机开箱与功能详解

• 张师傅评测 (@1191500606614520) — 家电真实测评

• 林言家居用品旗舰店 (@263512624468718) — 沙发巾防尘保护

• 白酱好物种草 (@1266458809) — 文具推荐

• 蜗牛设计 (@55733131980) — 机械加工与生产过程

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

How the function is determined

Not from what the creator calls themselves, but from reading their content: we pull up to 100 recent posts and derive who the content speaks to and what job those people do. When content is too sparse or scattered we mark it undetermined rather than inventing a tidy answer.

That is also why this page shows far fewer creators than "Lifestyle creators in China" overall — only creators whose content we have analysed appear here.