Home & living Creators in United States: 373 Indexed

This page slices by audience function, not content topic: 373 creators in United States whose audience is Home & living.

Why function matters: two creators can both post Lifestyle content while one reaches Home & living and the other reaches casual viewers. Conversion differs enormously — and that difference is invisible in follower count, views, or even topic.

How this slice differs from the index as a whole

• Median following is 27,489, 6.9× the index-wide median of 3,981 — expect higher rate cards.
• TikTok alone accounts for 85% here, against 35% index-wide — a skew specific to this slice, so budgeting from index-wide platform habits will misallocate.
• 79% have recent content captured for judgement versus 45% overall — better-evidenced than average.

Platform split

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• Wonderlife (@wonderlife.foryou) — Chinese factory production processes

• ASMR Playroom (@asmrplayroom) — ASMR toy unboxings and mini appliances

• MONEY TALKS WIRELESS (@MONEYTALKSWIRELESS) — iPhone/iPad water damage and screen repair

• Shirley (@beauty2thestreetz) — Street food distribution and hot drink services

• Babs (@brunchwithbabs) — Family recipes and make-ahead meals

• @thelawntools — Lawn renovation and rock removal

• Real Estate (@heider_realestate) — Luxury real estate listings in DC, Maryland, Virginia

• 🖌Alec Paints🎨 (@alecpaintsofficial) — Brush washing and care

• Blacktail Studio (@BlacktailStudio) — Tool reviews and buying advice (Festool etc.)

• XuHang Ban (@wood_carving) — wood carving craft making

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

How the function is determined

Not from what the creator calls themselves, but from reading their content: we pull up to 100 recent posts and derive who the content speaks to and what job those people do. When content is too sparse or scattered we mark it undetermined rather than inventing a tidy answer.

That is also why this page shows far fewer creators than "Lifestyle creators in United States" overall — only creators whose content we have analysed appear here.