Home & living Creators in Indonesia: 29 Indexed

This page slices by audience function, not content topic: 29 creators in Indonesia whose audience is Home & living.

Why function matters: two creators can both post Lifestyle content while one reaches Home & living and the other reaches casual viewers. Conversion differs enormously — and that difference is invisible in follower count, views, or even topic.

How this slice differs from the index as a whole

• 97% have recent content captured for judgement versus 41% overall — better-evidenced than average.
• Median following is 28,243, 4.4× the index-wide median of 6,482 — expect higher rate cards.
• TikTok alone accounts for 97% here, against 40% index-wide — a skew specific to this slice, so budgeting from index-wide platform habits will misallocate.

Platform split

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• Koh Alung (@alung.biled) — Biled projectors and mini Biled upgrades

• N A E🕊 // IG : Neilaresty (@neilaresty08) — 手机散热器/风扇配件

• 𝜗𝜚⋆₊˚ (@nomuricee) — journal with me / ASMR journaling

• 💫 (@smtys6) — viral trends

• Fierda Amelia (@fierda.amelia) — baby food chopper blenders

• Rianti Foam (@riantifoam_inoac) — Inoac and Yukata foam mattress promotions

• Olaif Daily (@olaif.daily) — Tips bersih-bersih rumah dan dapur

• By sobat dapur (@idebisnisbangsobat) — Non-stick woks and pans

• Sarusabira I Business Owner (@sarusathegreat) — Why contractors run out of money

• BEO mekanik (@beomekanik) — 电动工具

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

How the function is determined

Not from what the creator calls themselves, but from reading their content: we pull up to 100 recent posts and derive who the content speaks to and what job those people do. When content is too sparse or scattered we mark it undetermined rather than inventing a tidy answer.

That is also why this page shows far fewer creators than "Lifestyle creators in Indonesia" overall — only creators whose content we have analysed appear here.