Home & living Creators on TikTok: 694 Indexed

This is the pool of Home & living creators on TikTok within Lifestyle — 694 of them. The narrower the niche, the higher the reply rate; searching broadly for "Lifestyle creators" usually spends budget on audiences that do not overlap yours.

How this slice differs from the index as a whole

• Median following is 28,243, 7.2× the index-wide median of 3,946 — expect higher rate cards.
• 86% have recent content captured for judgement versus 45% overall — better-evidenced than average.
• A and B grades are 8% of this slice versus 37% overall — expect to screen through more names to find usable ones.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• Wonderlife (@wonderlife.foryou) — Chinese factory production processes

• ASMR Playroom (@asmrplayroom) — ASMR toy unboxings and mini appliances

• Shirley (@beauty2thestreetz) — Street food distribution and hot drink services

• Babs (@brunchwithbabs) — Family recipes and make-ahead meals

• tareq Alsaadi (@tareqalsaadi77) — RC helicopter flying and demos

• @thelawntools — Lawn renovation and rock removal

• Real Estate (@heider_realestate) — Luxury real estate listings in DC, Maryland, Virginia

• SpicyMoustache (@spicymoustache) — Zero waste food storage and recipes

• 🖌Alec Paints🎨 (@alecpaintsofficial) — Brush washing and care

• Eduardo Moreno (@drywalldecoracionessa1) — Drywall installation and partitions

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Top 6 countries

Why this niche deserves its own view

"Home & living" is defined by who the audience is and what job they do, not by what the creator posts about. Two creators can both cover AI tools while their audiences barely overlap — one talks to media buyers who care about creative and bids, the other to engineers who care about APIs and deployment. Searching by topic mixes them together; searching by audience function does not.