Mobile & consumer apps Creators on Xiaohongshu (RED): 70 Indexed

This is the pool of Mobile & consumer apps creators on Xiaohongshu (RED) within Software — 70 of them. The narrower the niche, the higher the reply rate; searching broadly for "Software creators" usually spends budget on audiences that do not overlap yours.

How this slice differs from the index as a whole

• Median following is 13,000, 3.1× the index-wide median of 4,155 — expect higher rate cards.
• 31% have recent content captured for judgement versus 46% overall — confidence here is lower than average, so pair it with manual review.
• 16% publish an email or IM handle against 6% index-wide — easier to reach directly than average.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• 好物分享官 (@5285557594) — Digital product usage tips

• 小木科技测评 (@877136904) — AI tool and productivity software reviews

• 如初生活好物分享 (@9502422418) — Mobile video editing tutorials

• 我嘞个豆-拼豆网站app开发者 (@OhMyBead) — Wo Lei Ge Dou App version updates and feature optimization

• 阿柴不踩坑 (@102510366) — Ear clip/half-in-ear/noise-canceling headphone reviews

• 司瓦图-小程序开发 (@27765944145) — Custom mini-program development quote and cost breakdown

• 大富的硬核选品 (@e9999876) — Headphones all-price buying guide

• 奇思妙想爱的丘比特 (@1074308557) — Mobile video editing tutorials

• screen name (@1159640562) — Architecture and landscape software recommendations

• 小芝的数码测评 (@1406998315) — Student computer/phone buying guide

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Top 6 countries

Why this niche deserves its own view

"Mobile & consumer apps" is defined by who the audience is and what job they do, not by what the creator posts about. Two creators can both cover AI tools while their audiences barely overlap — one talks to media buyers who care about creative and bids, the other to engineers who care about APIs and deployment. Searching by topic mixes them together; searching by audience function does not.