Fashion & style Creators on Xiaohongshu (RED): 116 Indexed

This is the pool of Fashion & style creators on Xiaohongshu (RED) within Lifestyle — 116 of them. The narrower the niche, the higher the reply rate; searching broadly for "Lifestyle creators" usually spends budget on audiences that do not overlap yours.

How this slice differs from the index as a whole

• Median following is 30,900, 4.8× the index-wide median of 6,482 — expect higher rate cards.
• 83% have recent content captured for judgement versus 41% overall — better-evidenced than average.
• 23% publish an email or IM handle against 7% index-wide — easier to reach directly than average.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• 东莞外贸工厂老板 (@49314492716) — 芭蕾鞋

• 火锅宝贝 (@2293509531) — 穿搭分享

• 小仙女Melody爱种草 (@104835942) — OOTD穿搭

• 柒七外贸 (@63025718013) — 包包分享与推荐

• 韦呜呜 (@1053889836) — 大码穿搭

• 1米58的小胡 种草 (@499409161) — 拼多多平价好物店铺推荐

• 生哥的外贸好货 (@3850805108) — 清仓特价女装

• 若若美外贸 (@26948275409) — 纯汉麻裤装与衬衫推荐

• 拉菲斯汀种草号 (@1008103768) — 包包种草

• CORAL珊瑚海～外贸饰品 (@1800209969) — 耳环设计与搭配

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Top 6 countries

Why this niche deserves its own view

"Fashion & style" is defined by who the audience is and what job they do, not by what the creator posts about. Two creators can both cover AI tools while their audiences barely overlap — one talks to media buyers who care about creative and bids, the other to engineers who care about APIs and deployment. Searching by topic mixes them together; searching by audience function does not.