Food & cooking Creators on Xiaohongshu (RED): 40 Indexed

This is the pool of Food & cooking creators on Xiaohongshu (RED) within Lifestyle — 40 of them. The narrower the niche, the higher the reply rate; searching broadly for "Lifestyle creators" usually spends budget on audiences that do not overlap yours.

How this slice differs from the index as a whole

• Median following is 27,400, 4.2× the index-wide median of 6,482 — expect higher rate cards.
• 70% have recent content captured for judgement versus 41% overall — better-evidenced than average.
• 20% publish an email or IM handle against 7% index-wide — easier to reach directly than average.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• 游戏工作 (@18613991087) — 野生食用菌菇与野菜

• 视频狗🐶 (@940927960) — 经典电影系列解读

• 昭彤努力中（橱窗有好物） (@7783122643) — 菊花决明子茶配方与功效

• 杭州山姆好物推荐官 (@HZ4808) — 山姆新品测评与推荐

• 美食精选（好物分享） (@2699638628) — 俄罗斯进口食品

• 木鱼游戏解说 (@942890514) — 游戏公测与代言（如极品飞车、逆水寒）

• 笙笙好爱吃(测评种草版) (@Lys345) — 奶茶测评

• 宁波山姆好物推荐官 (@Sams6529NB) — 山姆超市食品推荐

• 高端外贸锅具 (@49313315624) — 不锈钢锅具推荐

• 海鲜美食好物分享 (@499870608) — 海鲜美食与家庭烹饪

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Top 6 countries

Why this niche deserves its own view

"Food & cooking" is defined by who the audience is and what job they do, not by what the creator posts about. Two creators can both cover AI tools while their audiences barely overlap — one talks to media buyers who care about creative and bids, the other to engineers who care about APIs and deployment. Searching by topic mixes them together; searching by audience function does not.