Home & living Creators on Xiaohongshu (RED): 127 Indexed

This is the pool of Home & living creators on Xiaohongshu (RED) within Lifestyle — 127 of them. The narrower the niche, the higher the reply rate; searching broadly for "Lifestyle creators" usually spends budget on audiences that do not overlap yours.

How this slice differs from the index as a whole

• Median following is 29,100, 4.5× the index-wide median of 6,482 — expect higher rate cards.
• 79% have recent content captured for judgement versus 41% overall — better-evidenced than average.
• Average authenticity is 65/100 against 55/100 index-wide, with fewer bought-follower signals than average.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• 阿森AI科技局 (@6920406753) — 开放式耳机与数码配件测评

• 菁菁家居好物分享 (@2624346457) — 家居装修与软装采购

• A橙子家居好物优选 (@1873331611) — 家居收纳神器

• 奇哥种草 (@490845545) — 绿植新手养护攻略

• 泡泡家居好物 (@827545707) — 家电选购避坑指南

• 佳帮手家居好物 (@49316466061) — 魔术扫把和硅胶拖把实测

• 三斤的带货日记 (@9564244369) — 家居清洁妙招

• 美妆博主羊羊 (@2393775331) — 平价好物推荐

• 院长大人家居好物推荐官 (@9613771688) — 别墅装修避坑

• 凡创佳品种草官 (@27765816215) — 小户型显大神器

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Top 6 countries

Why this niche deserves its own view

"Home & living" is defined by who the audience is and what job they do, not by what the creator posts about. Two creators can both cover AI tools while their audiences barely overlap — one talks to media buyers who care about creative and bids, the other to engineers who care about APIs and deployment. Searching by topic mixes them together; searching by audience function does not.