Home & living Creators on YouTube: 100 Indexed

This is the pool of Home & living creators on YouTube within Lifestyle — 100 of them. The narrower the niche, the higher the reply rate; searching broadly for "Lifestyle creators" usually spends budget on audiences that do not overlap yours.

How this slice differs from the index as a whole

• Median following is 44,900, 11.1× the index-wide median of 4,045 — expect higher rate cards.
• A and B grades are 13% of this slice versus 37% overall — expect to screen through more names to find usable ones.
• 62% have recent content captured for judgement versus 45% overall — better-evidenced than average.

How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.

Creators in this slice

• Crafter Aditi (@CrafterAditi) — Quick DIY crafts and hacks

• Moriah Elizabeth (@MoriahElizabeth) — Squishy makeovers

• MONEY TALKS WIRELESS (@MONEYTALKSWIRELESS) — iPhone/iPad water damage and screen repair

• Half-Asleep Chris (@HalfAsleepChris) — LEGO builds and challenges

• Blacktail Studio (@BlacktailStudio) — Tool reviews and buying advice (Festool etc.)

• Essential Craftsman (@essentialcraftsman) — tool hacks and workarounds

• DelightfulDolls (@delightfuldolls) — Barbie doll makeovers and customizations

• John Malecki (@John_Malecki) — DEWALT tool reviews and partnerships

• Hand Tool Rescue (@HandToolRescue) — Antique tool restoration

• Midlife Stockman (@MidlifeStockman) — abandoned house cleanups

Ordered by follower tier, first 10 shown. Each link opens that creator’s public profile: what they post about, who reads it, and recent samples — no contact details.

Top 6 countries

Why this niche deserves its own view

"Home & living" is defined by who the audience is and what job they do, not by what the creator posts about. Two creators can both cover AI tools while their audiences barely overlap — one talks to media buyers who care about creative and bids, the other to engineers who care about APIs and deployment. Searching by topic mixes them together; searching by audience function does not.